![]() Wikinomics challenges our most deeply-rooted assumptions about business and aims to be a road map for doing business in the 21st century. ![]() Mature companies can cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. Smart firms can harness collective capability and genius to spur innovation, growth, and success. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing. While some leaders fear the heaving growth of these massive online communities, Wikinomics shows this fear is folly. Based on a 9 million research project led by bestselling author Don Tapscott, Wikinomics shows how the masses of people can participate in the economy like never before. Flickr, Second Life, YouTube, and other thriving online communities transcend social networking to pioneer a new form of collaborative production. ![]() ![]() Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. Summary: In just the last few years, in one of the most profound changes of our time, traditional collaboration-in a meeting room, a conference call, even a convention center-has been superseded by collaborations on an astronomical scale. ![]()
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